Watch The World Cup Live in London

It's here! Catch every glorious moment of the 2022 World Cup at the Kings Sports Bar! 

We're screening every minute of every beautiful game right here in the heart of the London’s pulsing West End. 

Come and watch the drama unfold on our massive screens and immerse yourself in the fantastic atmosphere thanks to our state-of-the-art surround sound speaker system and of course, you, the fans.

Add in our incredible array of draught and bottled beers, together with our deliciously tempting sports food menu, and you can really kick off this World Cup in style.

Make a date with footballing destiny at @kingssportsbar now!

Reserve your seat now! 

Book Now


100's of prizes to be won instantly!

We know the World Cup is already great entertainment, but why not win some prizes whilst having fun?

Head to Reception and pick up your scratch card for a chance to win:

  • Samsung 43'' Smart TV
  • Budweiser caps
  • Cash prizes
  • Free drinks
  • Free cash match prizes
  • Free Met Points
  • Free prize draw entries

Don't miss out on taking a prize home! Will you win?

Offer available from 20th November - 18th December.

    Watch It Live!

    Unleash your inner footballing passion at the Kings Sport Bar and enjoy uninterrupted live coverage of all the World Cup’s most epic clashes.

    Watch sporting history unfold live on our giant screens as the planet’s premier footballing nations battle it out for a place in the finals in Qatar.

    Will it be England or Wales to emerge victorious in their four-way spat with Iran and the USA, as both teams hope to secure a coveted place in the latter group stages.

    So clear the diary and join us at 1pm on November 21, as we show England’s opening bid for glory against Iran, while Welsh fans can witness their national side pit their skills against an in-form USA later the same day at 7pm.

    Catch every glorious moment with us. Live. At the Kings Sports Bar.

    MON – THU 5pm – 2am | FRI 5pm – 5:30am | SAT 12pm – 5:30am | SUN 12pm – 2am

    1 - 2 People


    A sharer portion of nachos layered with melted cheese, topped with salsa and sour cream, accompanied by two pints of Budweiser. (Kcal 3,381)

    Choose up to three extra toppings:
    • Pork Belly
    • Pulled Chicken
    • Chilli Con Carne

    4 - 6 People


    A large sharer portion of Crispy Chicken Wings coated in our special blend of herbs and spices paired with two pitchers of Budweiser. (Kcal 2,016)

    Choose from one of our homemade wing sauces:
    • Classic BBQ (Kcal 142)
    • Buffalo (Kcal 125)
    • Korean BBQ (Kcal 108)
    • Peri-Peri Sauce (Kcal 136)
    • Jerk Honey BBQ (Kcal 276)
    • Hot’N Nasty (Kcal 179)

    10 - 12 People



    Three homemade cheese pizzas made with the freshest ingredients and spices paired with three pitchers of Budweiser (Kcal 2,890)

    The Bud Box Private Hire

    Why not book our private Bud Box complete with valet service, a fully stocked fridge full of Budweiser, and a private screen? Holding up to six people, it’s the ultimate sporting experience for you and your mates.

    Email: and quote “Bud Box” to find out more or book.

    Private Hire at ICON

    Watch the game in style.

    The Icon Balcony Bar has the best view over Leicester Square with a large terrace perfect for al fresco parties and serving as that all-important smoking deck.

    With killer cocktails and a killer view, Icon Balcony Bar has been used for film premieres, presentations and numerous after-parties for up to 60 people.

    If you're looking for the wow factor, Icon has it in spades.

    Email: and quote “Private World Cup Hire @Icon” to find out more or book.


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    020 3014 1000 WC2H 7NA

    GET IN TOUCHOver 18s Only